Dondup joins the exclusive eco - fashion - hi tech display promoted by İSKO™. The brand has an unmistakable style, and is recognised as reference point in the international “Denim Community”. Dondup has chosen İSKO™ as its partner to create an unusual presence at Denim by Premiere Vision, one of the most important dates on the calendar of denim events throughout the world. It takes the form of a special space in the Trends area, presenting a totally new concept that embodies the future of denim - “Up to Denim – Innovation looking beyond”, where stylistic and technological research combine, inspired by a renewed emphasis on eco-sustainability.
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A futuristic display takes visitors on a virtual journey through the world of new conceptions. The İSKO™ patented fabrics and innovations – produced on TONELLO machinery and featuring the inclusion of GARMON low environmental impact treatments and exclusive ITACLAB ozone wash technology – open up new oppportunities for exciting new Dondup creations. The display inside the “Up to Denim” area offers a refined, intriguing capsule collection comprising three mini-series – men’s retro vintage, a futuristic reinterpretation of one of the company’s best sellers, the exclusive second-generation JEGGINGS REFORM™ made with RECALL™, the exclusive İSKO™ patented technology that provides a shaping fit and full shape recovery, a proposal from the revolutionary ISKO FUTURE FACE™ fabric, for men and women, where the authentic denim look is complemented by the typical feel of this special knit.
With all these cutting-edge, innovative offers there’s no doubt that “Up to Denim” is a truly ambitious project, and one that aims to emphasise the excellence displayed throughout the sector in creating denim products with a strong fashion appeal, combined with the most innovative eco-sustainable technological solutions. “I’m proud of this project”, says Massimo Berloni, president and CEO of Dondup. “For a brand like ours, which emphasises style and is in constant development, it’s crucial to be at the forefront of progress...to try new products and concepts, to experiment.” Working together with the entire sector in this way is a determining factor when offering fashion proposals that can respond to market needs. Always intensely aware of innovation, Dondup immediately recognised the global vision and textile solutions offered by İSKO™ as distinctive features that would play a fundamental role in the creation of denim fashion garments with high added value.
