Dondup attended The Denim Day Conference organized by the Sportswear International magazine in Berlin on Jan 17, 2012. The topic of the second edition of this event was "The multi-channel challenge". Subjects pertaining to the denim industry were analyzed together with debates over the future of the retail shops, the innovation of the production methods. Important issues like the echologically sustainable denim were discussed as it was, prior to this, in the Up to Denim project attended to by Dondup in collaboration with ISKO. Particular attention was paid to the consumer, listening to his requirements with emphasis linked to enviromental and social implications. In his speech.
Massimo Berloni, Dondup President and CEO, explained the philosophy of the Made in Italy Brand from its heritage in the tailoring and artisanal spirit of fashion products while highlighting the attention to the relentless quest for production innovation, new materials and attention to quality details. Research, innovation and passion in a way that the Dondup jeans can be appreciated by all denim lovers.
"We don't like to make too much noise, use too many words. We like to believe that every day our clothes speak for us, for Dondup."
