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Dondup Our Story

1999: the fashion house Dondup was founded in Italy, from an idea by the Berloni family. The brand immediately stands out thanks to its visionary collections, which deliver ‘Made in Italy’ quality with a contemporary twist.


2010: the investment firm L Catterton chose to invest, kick-starting the exciting journey that will bring Dondup’s creative spirit and trademark excellence to the International market.


2016: a key milestone in the brand’s progress was the opening of the first Dondup flagship store at 50, Via della Spiga - right at the heart of Milan’s high luxury shopping district (the ‘Quadrilatero della Moda’). This development firmly established the brand amongst the most recognized on the contemporary fashion scene.


Today: an ongoing commitment to quality, research and innovation continues to make Dondup one of the leading ready-to-wear brands on the market. In every Dondup collection heritage takes on a fresh new vision as traditional Italian craftsmanship opens up to the world with cosmopolitan flair, bringing to ready-to-wear the attention to detail traditionally associated with haute couture.


The future: Dondup’s future is traced in a new corporate plan, led by a team fully committed to fashion and focused on brand growth. The first phase encompasses the areas of style, distribution and communication. It includes the opening of two showrooms (Rome and Milan) as well as revised distribution plans designed specifically for each individual foreign market. The second phase will focus on design and will see the development of close collaborations between the in-house Studio and renowned International creatives. These developments on the corporate side will further help fine-tune Dondup’s image and offer, ensuring the brand remains ahead of the curve on the International scene.