Pursuant to Article 13 of the EU Regulation 2016/679, we inform you that your Personal Data, provided by you to our Company (hereinafter "Data") as Customer (with reference to the Data of the Customer like an individual or sole proprietorship, or with reference to the Data of Directors, internal representatives if the Customer is a legal entity) will be processed by Arcadia Srl, as Data Controller, for the following purposes: customer management, fulfillment of accounting and tax obligations, planning of activities, management of disputes, execution of obligations deriving from contractual relationships or for the performance of pre-contractual activities. We also inform you that, as provided for Article 130, paragraph 4 of the GDPR and only in the case of finalizing the sale of a product purchased by you, the Data Controller may carry out marketing activities, using your email address, with reference to products similar to those purchased by you; may object to the processing at any time using the channels indicated by the Data Controller. The legal basis of the processing is the execution of a contract of which the interested party is a party or of pre-contractual measures Processing of your personal data is necessary for the execution of a contract, to which the data subject is party, or in order to take steps at the request of the data subject prior to entering into a contract, or for the execution of legal obligations (art. 6, co.1, lett. b) e c) GDPR). With reference to the data of administrators, contact persons or contract persons of the customer, the data will be processed by the Data Controller on the basis of the legitimate interest of the same (Article 6, paragraph 1, letter f) GDPR). Your Personal Data will be stored for a period not exceeding the purposes for which the Data have been collected and subsequently processed (unless otherwise required by law). Any further retention of data or part of them may be arranged to assert or defend the rights of the Data Controller in any eventual location and in particular in judicial offices. In case you provide to us your Personal Data, we inform you that your Personal Data will be processed only by authorized personnel. Your Data will not be disseminated but can be communicated to third parties authorized to the processing of such data (nominated as Data Processor pursuant to art. 28 GDPR), being in charge of carrying out or supplying specific services, strictly functional to the execution of the contractual relationship. For recipients of the communication of data based outside the European Union, the Company obtains the necessary guarantees so that the data transfer is carried out in accordance with the provisions of Chapter V of the GDPR. Regarding the processing of the aforementioned data, pursuant to Article 15 et seq of the EU Regulation 2016/679, we remind you the right to obtain access of Personal Data concerning you; the right to obtain the rectification (correction of inaccurate data or integration), the right to erasure the Personal Data processed unlawfully or in case one of the reasons specified in Article 17 of the EU Regulation exists. Furthermore, you have the right to lodge a complaint with a supervisory authority in case you consider that the rights indicated above have not been recognized. To exercise the right set forth above, please contact the Data Controller to ARCADIA Srl (P.IVA: 06710600963), registered office in Corso Buenos Aires 54 – 20124 Milano (MI) Italy, operating headquarter Via Achille Grandi 5/9 61034 Fossombrone (PU) Italy - email firstname.lastname@example.org. If you consider that the processing of the personal data provided is in violation of the provisions of the Regulation, you have the right to lodge a complaint with the Guarantor Authority, as provided for by art. 77 of the Regulation itself, or to take the appropriate judicial offices (Article 79 of the Regulation).