ISATIS JEANS

We have redefined the rules, merging a forward-looking vision with a return to our most ancient roots. Our new capsule collection, consisting of eight looks —four for men and four for women— pays homage to Isatis tinctoria, the plant historically used to produce the color blue.

Drawing from the leaves of this native plant, we've revived its iconic blue, transforming an ancient dyeing technique into a bold statement for the future. These all-denim looks not only reinterpret the essence of our brand but also introduce a renewed version of our historic logo, symbolizing our ongoing journey toward innovation and sustainability.

The collection will be available exclusively on our official website and in our flagship stores, newly redesigned to highlight shades of blue and offer customers an immersive experience that embodies our vision once again.