Founded in 1999 in Fossombrone, in the Italian province of Pesaro e Urbino, Dondup produces and distributes 100% Made in Italy men's and women's ready-to-wear clothing. Since 2021, Made in Italy Fund, a private equity fund managed by Quadrivio & Pambianco, has held a majority stake in the brand.

With the new acquisition, the fashion house has initiated an expansion process involving the entire structure through the redefinition of the corporate and management structure.

• 1999
  The brand begins its journey with its first Women's Collection.
• 2003
  The brand develops and launches the Men's Collection.
• 2006
  Dondup launches its first Kids Collection.
• 2011
  Dondup opens the doors of Casa Dondup, its first Concept Store in Milan.
• 2017
  Dondup opens its new boutique right in the heart of Milan's Fashion District.
• 2019
  Dondup launches the D/Zero E-commerce Project.
• 2020
  Dondup becomes a 100% Made in Italy brand.
• 2022
  Dondup publishes its first Sustainability Report. Dondup opens a new Boutique in Antwerp.
• 2023
  Dondup launches the Digital Product Passport on over 600k products.
  In the same year, the Dondup 4 Future project is born.
• 2024
  Dondup opens a new Boutique in Munich, with a renewed design. The Milan flagship store also undergoes a makeover, following the new concept.

The label offers a contemporary style: hinged on well-developed forms and materials, it plays tribute to denim culture, with a particular attention to detail typical of the best hand made Italian style.

Innovative, adventurous, always authentic: Dondup proudly lives by the core values of Denim culture. Quality, product innovation and a maverick spirit have made Dondup one of the leading ready-to-wear brands on the market today.